Two different operating models
A supplied lead arrangement centres on the definition, source and delivery of an enquiry. Managed generation centres on an agreed campaign and capture process. Neither automatically includes appointment setting, a CRM or closed orders. Compare the written scope before comparing price.
Buying leads: questions to settle
Confirm service type, coverage, exclusivity if relevant, duplicates, delivery method and acceptance rules. Ask what evidence exists for permission to contact. Availability and supply are territory-specific; this preview does not offer confirmed inventory.
Managed generation: questions to settle
Agree account ownership, media spend, creative approval, landing page scope and the reporting definition. Your team still needs someone to handle enquiries. Campaign management and media costs must be distinguished unless a proposal explicitly combines them.
Use the same sales milestones
Track reachable enquiries, assessments, proposals and outcomes with consistent definitions. Avoid comparing a contact in one report with a booked appointment in another. Record handling effort and capacity alongside volume.
Choose around your team
A business with a working sales process may need another suitable source. A team with missed calls and scattered records may need better capture and follow-up first. Lead to Order proposes both models, subject to availability and written commercial terms.
